Black-and-white portrait of the business founder, Jenny Souto, smiling, with a relaxed and approachable expression.

Transform your business
and professional life today with
‍A New Way of thinking

Do you find yourself:

Struggling to make the changes you need in your business or professional life, despite your efforts?

Frustrated by inefficiencies or slow progress preventing your business from scaling as you would like?

Unsure how to start a new business or take your dream to the next level?

Implementing change can feel unachievable, but that’s where I come in. With my unique method, mentorship, and over 15 years of strategic expertise. I collaborate with you to deliver customized solutions that transform your business and elevate how you lead and grow.

At A New Way, I offer a clear, strategic approach to creating impactful transformations. Together, we’ll align your vision with actionable plans to overcome challenges, drive growth, and deliver results.

“We cannot solve our problems with the same thinking we used when we created them.”

Einstein

I can help you find
A New Way

1. Business Creation

Turn your ideas into reality with expert guidance. From strategy to execution, we’ll build a strong business foundation. Start building your business today.

2. Business Optimization: Process and Operations

Eliminate inefficiencies slowing you down by redesigning processes and implementing digital automation. Begin streamlining operations to save time and scale your business with increased productivity.

4. Business Mentorship: Systemic Thinking and Development

Empower yourself, your leadership, and your team with a unique approach: Systemic Mentorship. Together, we’ll address business challenges or professional roadblocks, gain fresh perspectives, make smarter decisions, and cultivate a growth mindset.

5. Corporate Training

Build a high-performing team with customized training programs tailored to your company’s unique challenges. From leadership development and conflict resolution to strategic planning and team collaboration, we’ll equip your workforce to thrive by enhancing teamwork and productivity.

Discover Your New Way

What My Clients Say

"Jenny is a highly motivated and passionate person that brought all her expertise in a clear, efficient and compassionate way in order to improve our organisational structure. If you are looking for someone that can bring all her expertise, but at the same time, all her heart and passion into it, then Jenny is clearly the right professional for you."

Carmen Rasquete
Executive director

"We’re so grateful for the amazing support Jenny has given to our company. She helped us developing our business plan in smoothly and inspiring way. Her ability to break things down, guide us through challenges, and keep us focused on our goals has been such a gift. Jenny didn’t just help us create new processes or improve team management—she made sure these changes fit who we are as a company. Jenny’s personal approach made the biggest impact. She listened and guided us every step of the way, making us feel confident and supported. We can’t thank Jenny enough for being a fantastic partner and for helping us grow and thrive as a company!"

Maite Chaves
Co-Founder & Director at Cebate
www.cebate.pt

"Jenny will always be one of my go-to persons, and I have her in high regard. Not only she is a mastermind on financial models, and finding strategies to make the best of what we have. Jenny is a rockstar at making things happen. Jenny also is highly capable of bootstrapping and managing transformational projects that help complex and large organizations progressively optimize the way they operate. She does that with a candid and positive attitude, always showing a high degree of empathy and influence. I really hope to work with Jenny again in the future, as I know I'll learn a lot, have fun, and have an amazing ally."
‍
José Caldeira
VP of Engineering, Advisor

The benefits of
A New Way

Outline illustration of a human head with two gears.

Smarter
Decisions

Gain clarity on how every part of your business dynamics so you can make informed, strategic choices.

Outline illustration of a mobile phone screen with a bar graph showing upward trends.

Faster
Growth

Resolve key challenges holding you back and focus on what drives growth and results.

Stronger Team Collaboration

Enhance communication and teamwork across departments for a more unified organization.

Outline illustration of two heads, one with a gear and one with a chess piece, connected by arrows.

Elevated
Leadership

Develop the skills to inspire, lead, and manage your team with confidence.

Increased
Productivity

Save time by prioritizing and managing efficiently with a clear path to your goals.

Outline illustration of two heads with a fist in the center

Improved Work-Life Balance

Balance personal and professional responsibilities while reducing stress and preventing burnout.

Let’s work together
A New Way

For Companies

A New Way Forward

If you’re an executive or part of an organization focused on growth, A New Way offers the tools and strategies to navigate modern business complexities.

I’ll eliminate bottlenecks and optimize processes to align your objectives with actionable strategies, driving transformational change and fostering innovation through tailored training.

For Business Owners

A New Way to Thrive

As a business owner or entrepreneur, you can make your vision a reality. A New Way offers the expert guidance you need to successfully launch and manage your business.

‍Create a New Business
‍‍I’ll help you develop a customized business plan and management strategies.

‍Grow Your Small Business
‍I'll support you in implementing productivity tools and solutions to streamline operations and position your business for growth.

For Individuals

A New Way of Thinking

If you’re seeking personal development or skill enhancement, A New Way offers systemic mentorship to empower you.

I’ll focus on resolving conflicts, developing leadership skills, aligning your talents with growth objectives, providing tools to manage stress, achieving a better work-life balance, and making smarter decisions.

Take the FIRST Step

About me

I understand the challenges you encounter in today’s fast-paced market because I’ve experienced them myself. Achieving success isn’t just about luck — it’s about embracing transformation.

With a multicultural background and extensive global experience, I bring 15 years of business expertise. I’ve led transformational projects that reduced costs, drove strategic growth, and implemented digital solutions to optimize performance — all while collaborating closely with executives.

I founded A New Way to help businesses create impactful change, focusing on the solution. My approach is simple but effective: focus on the big picture, streamline operations, and implement actionable strategies that deliver measurable results.

Languages: We speak English, Portuguese and French.

Jenny Padovani Souto
A New Way founder

Ready for Change?
If you're ready for change and determined to experience the satisfaction of running a successful business, let's take the first step together.

Start Your Journey Here